New Product Development
Description: PROGRESSIA Global Consulting assists companies in New Product Development (NPD) assignments through a standardized, stat of the art new product development models and tools. From the concept development, design, and testing new product PROGRESSIA offers an integrated set of consulting and research services to help you expand and accelerate your new product development efforts.
Benefits: Having a consultancy in NPD projects can benefit company in so many ways, some of them include:
- A broad base of product development experience across both your specific industry and across other industries.
- Ability to gain insights and hear the Voice of the Customer (VoC) which the very first perquisite for a successful new product launch.
- Full-time dedication to improvement, unlike your people, who have many existing responsibilities.
- An independent perspective, without a departmental bias.
- A longer-term perspective than is likely from those sticked in daily business details.
Methodology: the applied methodology varies from phase to phase as we go in the assignment:
1- Concept Developing: qualitative research methods are utilized to rationalize the idea and assuring it's appealing to the market/consumer needs.
2- Design Phase: PROGRESSIA uses the latest tools and models in the field of designing new product and according to the assignment nature; i.e. QFD, ACE, MCAD,…etc.