Marketing Research
types of studies should assist the management in two ways...

Marketing Consultancy

The exercise of having a will documented business ...

Secondary Service

This report offers basic market information...

Situation Analysis

Description: This service aims to profile, illustrate and analyze the current business practices done by the company and its managerial team against the global and domestic market benchmarks and best practices. This will be done by critically examining the different dimensions of the business and management activities, i.e. the strategic management, the general management, the marketing, the operations and productions, the logistics and supply chain, the human recourses and the accounting and finance.

Benefits: A prerequisite and corner stone for effective and efficient managerial practices is the understanding of different dimensions of current business conducts. This business diagnostic offers complete checkup for the organization business health. This external eye diagnostic identifies the current and potential strengths and weaknesses within the organization, and recommends future actions for the organization to avoid potential problem areas and improve the current performance. This diagnostic and recommendations you might not be able to notify due to your deep involvement in the organization and its day-to-day activities.

Typical Delivery: The situation analysis report is divided into seven main components

1. Company Description
2. Product Description
3. Cost Analysis
4. Sales Analysis
5. Market Performance Analysis
6. Competition Comparison
7. Summary and Conclusion (SWOT analysis)

Methodology: The Situation Analysis on the different functions of the organization (marketing, sales…) will be conducted through gathering the Available internal documents, conducting series of internal meetings with the management team, in addition to external available secondary information to assess the relative company position within the market/ the industry.